Who & Why ?
Eun Jung Choi is a korean designer based in Paris. She started her fashion design studies in Seoul
before coming to France where she graduated from the Studio Berçot and the Académie Internationale de Coupe de Paris.
In 2015, Eun Jung presented her own accessories brand, "Pourquoi Pas EJ", or "PP-EJ".
Eun Jung has always been fond of the crochet hook, and had the idea of using this tool since she was ask by Rue de Maille to create a necklace.
PP-EJ is at the crossroad of all Eun Jung influences: painting, art, music, food, cinema, architecture...
There's no real concept, except the feeling of freedom implied by the name... "Pourquoi pas" means in french "why not". Why not wear this ? Why not enjoy that ? Why not go there ?